Element Middle East LLC?is part of the Salah Group of Companies, dealing in branded household products. The company was formed in 1999, and is a license of Prestige Brand for 14 countries across the Middle East. Products The company deals in the following brands / products. Most of the products of the company are market leaders in their respective segments and hence Element Middle East is recognized as one of the top three household companies and the fastest growing distribution house (in house wares section) in the U.A.E. Our Vision To be a world class, multi-service company providing the widest selection, finest quality and most affordable household items to meet our customer's unique needs. Our Mission To be a world class, multi- service company providing the widest selection, finest quality and most affordable household items to meet our customer's unique needs. Our Values People: Ultimate importance towards our people and our commitment to them Integrity: Acting with honesty, consistency and transparency to generate mutual trust Passion for Success: The drive, focus and perseverance to achieve success Commitment: Doing what you say, always